Industries
The traffic exists. Are you capturing it?
We researched the search landscape for every industry we serve. The numbers are staggering — and most businesses are invisible to the people actively searching for them.
Real Estate
People are searching for homes, agents, and property services millions of times a month. If your real estate business isn’t optimized for search and AI, you’re invisible to every one of them.
Legal
Legal keywords are the most expensive on Google. Directories capture more traffic than thousands of firms combined. And 28% of people now use ChatGPT to find attorneys.
Healthcare
Healthcare has the highest zero-click rate of any industry. AI Overviews cover 88% of medical queries. And leads from AI convert 13x better than traditional search.
Restaurants
People search for restaurants 60+ million times a month. 90% research online before visiting. But 70–80% of discovery goes to platforms that charge you 25–30% per order.
Financial Services
The biggest financial content sites are bleeding traffic to AI. NerdWallet lost 73%. Investopedia lost 33%. The firms that adapt to AI search now will own the next decade.