Work
Active systems.
Full custom build, from website/app to the systems that fuel them.
Paddlesports repair · Seacoast NH · mulhollandrepairs.com
Mulholland Repairs (opens in a new tab)
A paddlesports repair shop on the Seacoast. Google’s AI now recommends it as a trusted professional for what it knows.
“This is mind blowing. Google is recommending me with a shop that has been in business for 25 years.” — owner, Mulholland Repairs, (website created early 2026)
mulhollandrepairs.com · what Google reads + app.lyte.works · the Leads board
Site
We built mulhollandrepairs.com (opens in a new tab)
Custom code and a custom build, so changes are seamless whether we make them or the owner takes complete control. The door is open for any kind of automation, any kind of script, a customer dashboard connected to his site… whatever he needs.
Intake
Lead system
Multiple service forms with an automated reply. Every form goes to Mulholland’s email and to the CRM on his dashboard.
Visibility
The site, written for Google and AI
mulhollandrepairs.com was built with the SEO and generative AI essentials, and is now recommended as a trusted professional. We did our part, and Mulholland did his with great customer service and great repair work. It takes two to tango.
Dashboard
app.lyte.works
A custom CRM built for his needs and connected to his website. Everything is tracked properly, with complete flexibility to track and create whatever he needs next.
Holistic research · built by Lyteworks’ founder · aurorra.earth
Aurorra.earth (opens in a new tab)
A PubMed study summarizer for everything holistic, on a relational database — so every finding is extracted, searchable, and findable by search engines and AI.
aurorra.earth/akasha · a study, summarized + app.lyte.works · the Ops Hub
Web app
We built aurorra.earth (opens in a new tab)
A web app on the platform: a relational database behind every page, a study summarizer feeding it, and a dashboard running it.
Research
Research reader
Reads new medical research on PubMed, pulls out what matters, and files each finding into a relational database: botanicals, modalities, techniques, conditions.
Findable
Study pages at aurorra.earth/akasha
Every summarized study becomes a page written for people, search engines and AI: a short version, the bottom line, the citations.
Social
Social system
A social media post kit that drafts and schedules posts on a cadence, from the study summaries.
Built along the way.
Automations and systems that have been built along the way, for your inspiration to know what can be built.
Research reader
Aurorra.earthReads new medical research on PubMed, pulls out what matters, files it in the database.
Search and AI-visibility report
LyteworksReads how Google and AI describe a business, writes the fixes. Connected Google search console and Bing.
Analytics reader
Lyteworks · GoogleTurns Google Analytics into a plain-language weekly read.
Social system
Aurorra.earthDrafts and schedules social posts on a cadence, from the study summaries.
Lead research
Lyteworks · the pipelineFinds new leads, sorts and rates them, drafts and sends the first message.
Nightly infrastructure monitor
LyteworksMonitors our infrastructure, reports by morning.
Wallet monitor
for fun.. and $$Watches the top crypto wallets, finds consensus, marks entries and exits.
Congress trades monitor
for fun.. and $$Watches what members of Congress trade, so the moves aren’t missed.